3D Architectural Visualization: The Bridge Links Architects, Clients and Builders

There is a frequently held misconception — outstanding expertise is enough for an architect. Actually, expertise and communicating skills are equally important. If an architect is not capable of making his design ideas readily understandable by investors and builders, the building will only remain on the blueprint. Therefore, it is crucial to present the inaccessible construction plan in a way that requires the least comprehension. For that, 3D architectural visualization might be the best method.

Impressing clients by 3D architectural visualization

For every business, customer positioning is always the primary task. The architectural industry is no exception. The clients of the field are generally wealthy elites to the architecture. Therefore, in order to sell your project, you must draw on the strength of 3D architecture visualization for the following reasons.

First of all, presenting a lifelike 3D architectural visualization makes the architects’ team look professional, which helps to leave a good impression on clients. Secondly, talking too much about the expertise will merely bore your clients. Except for  Rendering Studio gives full play to the circumstances, lighting, landscape, and atmosphere, bringing life to the cold project and catching the eyes of the target clients in one shot. Finally, Architectural visualization, therefore, not only establishes a professional profile but also matters in expanding the market.

Guiding builders by 3D architectural visualization

Throughout the whole architectural process, a project has to undergo at least three phases: marketing, design, and construction. After the financing from the client and the drawing of blueprints, the next issue concerning the architect is how to realize the fantasy as accurate as the blueprint presents. It seems that the building issues are out of the architects’ business. However, builders are not architects. Although builders are familiar with all the construction details, it is hard for them to conceive a concrete image and big picture at a higher level. For instance, construction documents are used to tell builders how to put a building together, yet they don’t always do good for conveying the big picture that carries out design ideas through every last detail.

Therefore, now it is the time for 3D architectural visualization to kick in. It helps to draw a vivid and detailed picture of what the building is supposed to look like when finished. The image is necessary for builders to understand their job and guide their future work.

Plus, all the impressive visualizations are dwarfed by the marketing and promotional power of built work. The built work could be the best advertisement, assuming the blueprint is flawless and builders can not only strictly follow its instruction but also realize the image presented in the visualization.

3D Architectural visualization, though it sounds insignificant, is actually an integral part of the architectural industry. It is a bridge linking investors, architects, and the builders, enabling smooth communication between them. On the client’s side, the lifelike visualization fascinates the potential clients to invest in this project. As for the builder, it draws a big picture for the constructors to follow so that the building project can be implemented as is wished by architects. In this way, a virtuous circle is created. The favor of clients brings sufficient funds, which in turn leads to a high-quality building, which then wins a good reputation, which finally attracts more clients. And architectural visualization is the one that facilitates the circle.

How Does AIMIR Conduct Quality Control and Project Delivery?

All clients who have cooperated with AIMIR before know how we conduct quality control, and make sure each and every project runs smoothly.  We are glad to see a majority of clients choose to continue working with us and we are thrilled to see they are satisfied with our services. But how did we achieve all that? To break it down, we wrote this blog so as to provide some insights for our clients into it, which we believe will even enlighten our peers a little bit.

Before commencing the project

Before we start working on the 3D rendering, we will fully communicate with our clients to understand their specific requirements on quality and detail and judge whether we could fulfill their expectations through elaborate assessment. This is the prerequisite for a smooth delivery. Regarding other details, we will send clients a checklist with regard to the following subjects in order to deepen our understanding of the project:

Views-Confirm the view angles and total amount of renderings

Architecture Design-Confirm the object’s design

Terrain & Site Plan-Confirm the surroundings/context

Landscape-Confirm the landscaping details

Mood and Quality-Confirm the mood and quality

Other Key Information:

Site location– To help us learn the local conditions (climates, vegetation, etc.).

Project function– To help us understand the function of each area.

Use of the images -to understand if it will be used for Marketing, Competition, Report, Bidding, Fundraising, etc.

People– to understand the request of race, clothing, age, and other special requirements

Sun position or direction of light – to understand if the lighting is from Front lighting, side lighting, back lighting, etc.

Design highlights– to understand the main ideas of design. To help us understand what client wants to convey through the renderings.

The aspect ratio of each image – to understand if there is any specific request to apply to 16:9, 4:3, or other sizes etc.


Project ongoing

We will start the  Rendering Studio basing on the checklist as mentioned above and each round of update will stick to the following crosscheck processes:

Internal Check: Feedback received and sorted out firsthand by the project manager -> 3D artist’s first modification & review->Project manager second review >3D artist’s second modification ->Production director’s final check;

External Check: We will send over Crosscheck file where we go over each comment, marking ‘done’ on corrected ones, and remark unsure revisions if there’s any and then reach out to clients to confirm the uncertain comments as shown in the following picture.

During the process, we will categorize the following situations as anomaly and react accordingly with speed:

– The same comment has shown twice, the project manager will keep a close eye on it, making sure an effective two-way communication between the technical team and clients.

– The same feedback has shown three times or more, the project manager will report this situation to the production director, find the cause, come up with a solution, and clear all confusion;

– Client complaint, the project manager will report this to the production director or CEO, we will hold a/multiple special conferences gathering the technical team members and project managers who in charge of this project, in order to solve clients’ problems precisely.

After the final delivery

After each successful delivery, our CEO will send a Project Survey & Summary to our clients for feedback on the experience of working with us. On our side, the project manager will sum up this project with its pluses and minuses, analyze them, and come up with an action plan accordingly. The gist is to pave the way for better cooperation in the future as we resolve other similar problems and improve our services.

Not all project can be completed without any hiccups, however, we at AIMIR is not afraid to face them, and we will never evade them. We’ll always live up to our promises and frankly inform things that we couldn’t achieve. The survey will help us spot the problem fast, connect with our client, actively seeking improvements, and work out solutions. After all, satisfying our clients and help them earn a good result is our ultimate goal. It is close scrutiny and consideration of every feedback and team effort that wins us many heartfelt compliments from our clients. Now you should know why many clients choose to work with and offer reorders to us: it’s simply because we are a trustworthy and professional team and handing your projects to us means you can set your heart at rest.

3 Ways to Create Perfect 3D Architectural Visualization

Nowadays, it is not difficult to make a lifelike 3D visualization for architectural projects by equipping with powerful software. However, the lower threshold brings more rivals, who heats up the race of the visualization industry. Many designers are striving for the perfect 3D visualization, but a fabulous one never grows on trees. There are several essentials that designers must keep in mind in order to achieve the perfect quality.

Details make all the difference

The emphasis of 3D architectural visualization is to make it as real as possible. Therefore, the elements relevant to the project are supposed to be added while visualizing the  Rendering Studio, which can increase the realness and be more convincing.

For a better understanding of the importance of surroundings, we can take nature elements as an example. Many people will say that nature is not as important as the main building in architectural projects. However, this opinion underestimates the great positive effect that nature brings to the atmosphere. For instance, the project looks more modern when featuring cloudy weather and manicured trees and lawns. The sunny weather and blooming flowers, however, bring out the passion and romantic atmosphere. In this way, the interaction of buildings and surroundings makes the visualization more convincing.

In addition to the exterior, the interior details such as furniture, home appliances, windows, bricks are also necessary when maximizing the reality. Beyond all that, any other details which help to show the beauty of the project should be considered by designers. As one proverb goes, details make all the difference.


Never forget shadow, lighting and visual angle

If we assume that details shape the physical body of the 3D architectural visualization, we can say that the shadows, light and visual angel bring it to life.

First of all, we talk about the shadow and lighting. The lack of shadow and lighting makes the project look artificial and plastic. When you render the shadow and lighting, you need to consider the angles and sun direction, which ensure that there is more depth as well as a perspective for the viewer to view the building clearly. Besides, the essential part is highlighted. Nevertheless, the amount of lighting requires careful consideration. When the light is not enough, it is difficult to see the central building clearly. Whereas, too much light leads to the loss of details. Quality lighting is necessary and essential for rendering a stunning 3D rendering. Therefore, handling the light and shadow is the point for designers to keep in mind.

Another way to increase the realness is to add special visual angles. A camera-based overview is a case in point. But why the camera-based overview matters? Because it starts from the perspective of people and conforms to people’s habit of observing things, which includes the angle of the camera and height adjustments, the 3D rendering will become more immersive and realistic. Hence, from now on, try to think like a photographer.



Ensoul the architectural visualization

An excellent 3D architecture visualization company always has its own style and personality. As we had mentioned before, the progress of visualizing technology brings the increasing industry homogenization. Only the one who features a unique style can stand out and catch the eyes of buyers. A famous visualization company is especially good at bringing out the beauty of the project. The application of countless 3D model combinations allows viewers to have a look through various angles. It will focus on the change of the weather to present the extreme effect. It can even mislead people that this is a dynamic picture. Consequently, ensouling 3D visualization is also what we need to highlight.

The process of making 3D visualization for architecture is to give life and soul to a deadly design. Your technical skills can help you create 3D rendering but never forget that the right mindset bring the design into reality. Hope these 3 essentials help designers pursue the more beautiful 3D visualizations and renderings. If you are looking for architectural visualization, welcome to contact AIMIR.

3D Interior Rendering: 4 Technologies That Shape the Future of Interior Design

To quote Karl Marx, eating and living is the primary need of human beings. Interior design, an industry based on the firm demand for great living conditions, therefore, is thriving and profitable. Consequently, whenever a cutting-edge technology comes up, there are always some people wondering whether it can be introduced into the industry to create profit.

By far, in order to bridge the gap between vision and reality, 3D architectural visualization, AR, VR, and 3D printing, as frontiers, are gradually adopted in the interior design. Arguably, they will ride the future wave of the industry.

1. 3D architectural visualization – Previewing designer’s ideas

3D architectural visualization is the art of creating two-dimensional and three-dimensional images showing the attributes of a proposed architectural design. This technology benefits interior design in three ways. Firstly, the application of the technology shows the beauty of the details of interior decoration. The details decide the whole, which makes a room unique, and the decorating outstanding. They enrich the viewing experience and communicate the ingenuity in interior design. By contrast, it takes plenty of time to finish it in other ways such as sketches and blueprints. Secondly, 3D architectural visualization can help us build a portfolio of the projects in the market campaign, which can bring more potential customers. We can put them on your website or other social media networks. This can help establish a good image and reduce the hesitation of potential customers. Thirdly, the application of VR and AR in interior design is also based on 3D architectural visualization. The basic material to create VR and AR scenes is rendered by 3D architectural visualization.

2. VR- Are you really there?

VR architectural services also play an important role in interior design. VR is defined as “a simulated experience of virtual walkthrough that can be similar to or completely different from the real world.” At the very beginning, VR is applied to the game industry to immerse the players in the game world. However, its potential is far more than that. For instance, it has come into wide use in the interior design industry. The application of VR makes people feel like they are actually in the house where every furniture is visualized. In this way, it is easier for the client to preview the final result and choose the style they most wanted. Therefore, it is possible to accurately locate the needs of customers from every detail.

3D Product Rendering service, 3D Product Modeling for 3D printing ...

3. AR – Trying to interact with the surrounding

The commercial running of IKEA, being a significant milestone, marks the great application of AR in the interior design industry. The advantages of AR are obvious. First of all, AR has very low requirements for hardware facilities. A tablet running the AR app is capable of doing the magic. Thereby, it saves a lot of resources including time and money. Secondly, AR allows customers to get instant changes when they walk through the room, so as to give customers timely feedback and meet the client’s demand. In addition, because of the great interactivity of AR, the experience of choosing the right interior design goes from boring activities to the enjoyable delight.

Generally speaking, due to the said upsides, AR is also considered to be the key technology to lead the future interior design.

4. 3D printing – Everything becomes touchable

3D printing is the technology used to be costly and difficult to operate. However, nowadays it’s affordable for most people. Operating a 3D printing machine is no longer a difficult job which involves chunky and massive machine and complex instructions. Through 3D printing techniques, nearly anything can be made. It’s no exaggeration to say it may lead to the next industrial revolution.

When the 3D printing technology is applied to the interior design industry, its effectiveness and convenience will be brought into full play. By showing the prototype of the house built by cheap 3D printing materials, the elusive design style becomes so touchable. In addition, 3D printing reduces the time spent from an idea, prototype, and production. It can achieve the same effect of Rendering Studio or even greater.

Put it in the nutshell. The above technologies act as a spur to the development of the interior design industry. By turning the fantasy imagined by clients into reality, for the first time, interior design becomes that easy to understand and describe. So as the future of this industry. If you are looking for a wonderful way to present interior design in a realistic way, 3D architectural visualization is the best choice.

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